MARKETING MIX  

  Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are to be combined or mixed … Read more MARKETING MIX  

Land Revenue System under British Rule

  Since the grant of diwani for Bengal, Bihar and Orissa in 1765, the major concern of the East India Company’s administration in India was to collect as much revenue as possible. Agriculture was the main basis of economy and the main source of income and hence, although the nawabi administration was retained with Muhammad … Read more Land Revenue System under British Rule

Social Reformers & Their Work AND Freedom fighters

      Rajaram Mohun   Laid stress on the study of English & established the Hindu College in Calcutta Roy   alongwith David Hare. Maharishi   The grandfather of Rabindranath Tagore. He inspired a number of thinkers like Devendranath   Ishwar Chandra Vidyasagar & Akshay Kumar Datta who became Brahmo Samaj Tagore   members.  … Read more Social Reformers & Their Work AND Freedom fighters

governence

Important aspects of governance, transparency and accountability, e-governance- applications, models, successes, limitations, and potential; citizens charters, transparency & accountability and institutional and other measures. link for e-governence https://docs.google.com/file/d/0B_FR6Jkv0z2cTXdyZ2JYS0NOdDQ/edit?usp=sharing  https://docs.google.com/file/d/0B_FR6Jkv0z2cT1QwVExqcDVxWFU/edit?usp=sharing  link for yojna covering almost all the topics is  https://docs.google.com/file/d/0B_FR6Jkv0z2cRWVXcnZlc29halk/edit?usp=sharing

Natural Resources of India

  What are natural resources ? Natural resources are useful raw materials that we get from the Earth. They occur naturally, which means that humans cannot make natural resources. Instead, we use and modify natural resources in ways that are beneficial to us. The materials used in human-made objects are natural resources. Some examples of natural … Read more Natural Resources of India

Recent development and issues in service sector of Rajasthan.

  Information Technology and IT enabled Services Software and services exports continued to remain on top of the IT industry’s revenue. The export-driven software sector saw major long-term projects come to Indian ICT leaders and Indian Companies bagging a larger and larger share of the global outsourced business. The state of Rajasthan offers huge investment … Read more Recent development and issues in service sector of Rajasthan.

Mughal Empire

Mughal Empire (1526 A.D.-1857 A.D.) Babur- His actual name was Zahiruddin Mohammed, son of Omar Sheikh Mirza, the king of Ferghana in Afghanistan. His ambition was to conquer Samarkand, the seat of Timur. In 1527 A.D., Babur defeated ranasanga in the battle of Kanwa. In the battle of Chanderi (1528 A.D.), Babur defeated Mediniroy. In … Read more Mughal Empire

FUNCTIONS OF MANAGEMENT

  Functions of Management:- Planning Organizing Staffing Direction Coordination and control Decision making OUTPUT Attainment goals effectively & efficiently       INPUTS/RESOURCES Human Finance   CONTROLLING Measuring performance with standards & taking corrective actions PLANNING Setting of objects & selecting ways ORGANIZING Establishing relationships, Delagting authority & assign tasks DIRECTING Leading & motivating employees … Read more FUNCTIONS OF MANAGEMENT

Natural Vegetation of Rajasthan

  Rajasthan is blessed with great variety of natural resources ranging from scanty vegetation in the western arid region to mixed delicious and sub-tropical evergreen forests in the east and south east of Aravali ranges. Forest cover is 32744.49 sq.km.(12475 sq.km. is reserved, 18222 sq.km.is Protected Forest 2046.75 is unclassified forest) which is about 9.57% of the total … Read more Natural Vegetation of Rajasthan

WORKING CAPITAL

  Meaning of Working Capital Every business needs funds for two purposes for its establishment and to carry out its day-to-day operations. Capital required for a business can be classified under two main categories viz. (i) Fixed capital (ii) Working capital. Long-term funds are required to create production facilities through purchase of fixed assets such … Read more WORKING CAPITAL