MARKETING MANAGEMENT

  Marketing Management is a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products of value with each others.   CORE CONCEPTS OF MARKETING   NEED/ WANT/ DEMAND:   Need: It is state of deprivation of some basic satisfaction.   Want: Desire for specific … Read more MARKETING MANAGEMENT

e-governance and e- commerce,

E- Governance E-government refers to the delivery of national or local government information and services via the Internet or other digital means to citizens or businesses or other governmental agencies. E-government is a one-stop Internet gateway to major government services. E-government facilitates provision of relevant government information in electronic form to the citizens in a … Read more e-governance and e- commerce,

kinetic theory of gases

Kinetic theory of gases The kinetic theory describes a gas as a large number of submicroscopic particles (atoms or molecules), all of which are in constant rapid motion that has randomness arising from their many collisions with each other and with the walls of the container. According to kinetic theory of gases, the molecules of … Read more kinetic theory of gases

Economic Terms

Depository Receipt

A depositary receipt (DR) is a type of negotiable (transferable) financial security that is traded on a local stock exchange but represents a security, usually in the form of equity, that is issued by a foreign publicly listed company. The DR, which is a physical certificate, allows investors to hold shares in equity of other countries. One of the most common types of DRs is the American depositary receipt (ADR), which has been offering companies, investors and traders global investment opportunities since the 1920s.

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India in the Eighteenth Century

Bahadur Shah 1 (1707-12) Muzam succeeded Aurungzeb after latter’s death in 1707 He acquired the title of Bahadur Shah. Though he was quite old (65) and his rule quite short there are many significant achievements he made He reversed the narrow minded and antagonistic policies of Aurungzeb Made agreements with Rajput states Granted sardeshmukhi to … Read more India in the Eighteenth Century

Folk music & Dance of Rajasthan

Folk Music of Rajasthan Rajasthan has a diverse collection of musician castes, including langas, sapera, bhopa, jogi and Manganiar. There are two traditional classes of musicians: the Langas, who stuck mostly exclusively to Muslim audiences and styles, and the Manganiars, who had a more liberal approach. Manganiar are professional hereditary caste musicians. They mostly live … Read more Folk music & Dance of Rajasthan

INTERNAL CONTROL

  An internal control is a procedure or policy put in place by management to safeguard assets, promote accountability, increase efficiency, and stop fraudulent behaviour. In other words, an internal control is a process put in place to prevent employees from stealing assets or committing fraud. An internal control is a business practice, policy or … Read more INTERNAL CONTROL

AQUATIC ECOSYSTEM

  Fresh water ecosystems- The salt content of fresh bodies is very low, always less than 5 ppt  (parts per thousand). E.g lakes, ponds, pools, springs, streams, and rivers Marine ecosystems – the water bodies containing salt concentration equal to or above that of sea water (i.e., 35 ppt or above). E.g shallow seas and … Read more AQUATIC ECOSYSTEM

Major Armed Uprising

Wahabi Shah Abdul Aziz & Saiyed Ahmad Raebarelvi. Objective was to reform the Muslim Movement society& convert ‘Dur-ul-Harb’ (Non-Islamic community) into ‘Dar-ul-Islam’.   Origianlly the movement was started in Arabia by Muhammad Ibn-Aba-e-Wahid.   Its main centre was Patna, Sittana (NW province). Kuka Bhai Ram Singh (Disciple of Bhai Balak Singh). It is also called … Read more Major Armed Uprising

Agriculture of Rajasthan

  Major Agricultural Issues of Rajasthan are:- To achieve self-sufficiency in food production. To increase Agricultural production and income of farmers / farm labours. To promote sustainable use of Natural Resources such as Land and Water. To promote Soil Health Management and Integrated Nutrient Management. Promote Crop Diversification. Promote use of agricultural inputs based on … Read more Agriculture of Rajasthan